If fear of competition, or failure, is paralyzing your decision to teach kids cooking classes, then this message is for you.
When we talk to people who have gone through Healthy Hands Cooking certification and joined the membership, inevitably the three main concerns about taking the plunge starting their own cooking class business are time, fear and money.
Time. I don’t have enough time for starting a cooking class business. There aren’t enough hours in the day. I have too much on my plate already.
This may be very true for you. We’re all stretched thin, we have families to care for. Errands to run. Shows to watch. People to see. Jobs to work and bills to pay. And sometimes it really is not the right time or season for you… because your spouse lost a job, because you’re caring for a sick family member, because you’re pregnant (hooray!).
But if you are not in one of those seasons and you truly want to start your own business, you know that this is an obstacle you can overcome… if you want to.
It is 100% ok for you to not want to start your own business. I am an entrepreneur. It is not easy. I know this firsthand. It has ups and downs. It can be frustrating. I watch my husband never need to deal with a laptop problem because he works for a nice big company that does everything for him while I seem to be locked in a lifelong battle with technology and have nobody to just give the problem over to (sorry, got off on a personal tangent there).
But owning my own business is like air to me, I can’t imagine living without it. I decide how many hours I work. I decide when I work them. I decide what I want to do. I decide how much money I want to make.
It takes less than 20 hours to complete Healthy Hands Cooking Instructor Training program and become certified and as little as 2-4 weeks to implement everything you learn so you can start holding classes. And then you decide if you want to teach one class per week or per month, or three a week, or just do Birthday Parties or Summer Camps.
You get the idea, it’s not a lot of time… if it’s something you want to do.
Fear. Fear is very real. Fear of failure. Fear of losing money. Fear of not being able to fill your classes, camps or birthday parties. Fear of not being received well when you do hold them. Fear of how you look, how you talk, how marketable you will be.
I know all of those fears personally and all of this fear translates to worry and prevents you from moving forward.
So let’s address these fears... just like I did.
The big one is often fear of failure. The great thing about Healthy Hands Cooking is it is a proven formula for starting this specific cooking class instructor business. I heard the saying somewhere once upon a time that when it comes to starting our own business, the biggest challenge is that you don’t know what you don’t know.
You might not know if your city or county allows you to teach in your home or elsewhere. You might not know where to hold your classes. You might not know how to get the right insurance to cover your business. You might know how to reach out to schools nearby. You might not know kid friendly recipes. You might not know what you need to hold classes.
But we do. I went through all of the struggles and then laid out a plan to conquer each step, and then hundreds of other instructors have layered in their own challenges and now you have a blueprint preparing you to get everything under control so every “i” is dotted and “t” is crossed.
There is no need to worry or struggle to start your business because the certification program is experientially designed to take you through every step to start your new business so you have the proper licensing, you know how to market your services and yourself, you know where to hold your classes, you can fill your classes and you can run successful classes so that you get great PR and grow, earning a great income doing something you love.
If you like people (especially kids) and you have friends and family that like and love you, in other words you get along well with people, that’s all you need. We’ve got the rest covered to overcome those fears.
Money. It’s hard to say which obstacle is the biggest but this is definitely the most tangible. Am I right? Time and Fear are things that are subjective and they are things that are influenced by your choices and your perspective. But money… that’s real.
Money to me can be boiled down to two key parts… how much does it cost to start my business? And how much can I make so that it’s profitable?
First off, can we assume that if you’ve read this far you are likely pretty interested in the idea of owning this type of business – teaching kids about healthy cooking and nutrition.
Until Healthy Hands Cooking, your choices to start your own Cooking Class Business were pay $50,000+ for a franchise, or hire a consultant for $10,000-$20,000 to help you start your own business (which wasn’t even specific to teaching kids to cook) – all with no assurance or guarantee.
By contrast, it’s possible to recoup the amount you’ll invest in yourself with Healthy Hands Cooking plus the other things you’ll need for your business (business license, background check, insurance, food safety and handling certification, materials, business cards) in five classes of ten kids or three birthday parties or one summer camp. Your entire startup investment can be paid within 4-6 weeks after you start your business.
And moving forward? Again you determine you how much money you want to make based on what type of events you want to teach and how much you want to charge x the number of students you teach.
For example, you may decide you want to just do birthday parties which other certified instructors charge between $350 and $600 each for 2-3 hours, depending on your market.
Or you may hold summer and holiday camps over four half-days that bring in $1800 to $2500, again depending on your market.
Or you may partner with a local school for an afterschool program for 20 students that you charge $50-$75 each for two to three hours after school for $1000-$1500 in revenue - per week!
Heck, we had one certified instructor who booked $63,000 in camps over a summer in California! And another whose income helped their family go from renting to buying. These and many other life changing experiences have happened. Anything is possible.
You get the idea, you decide your niche for your business. Preschool, elementary, tweens, high school. Classes, camps, birthday parties. 10-20 hours per week or a hobby business you do 10 hours per month.
Any way you do it, it is profitable because your time and materials are the only expense.
And there has never been a better time to get started as the world re-opens post COVID and schools and parents need activities for their children and you can be there to fill the need for kids’ activities.
SO WHAT ARE YOU WAITING FOR? MAKE THE CHANGE TODAY, AND CHANGE YOUR LIFE!
Healthy Hands Cooking is my baby. I started it in 2012 with my own daughter and her friends in our house. When I started HHC I had worked in sales and marketing since I was 23 years old (over 30 years ago uggh!) selling communication programs to retail and industry.
As my kids grew up, I decided to take classes to become a nutritional consultant and the rest, well you’ve read it all above.
It is my joy to help other entrepreneurs who want to start their own business, who love kids and who love cooking to realize that dream and turn that passion into a successful, profitable endeavor.
It is my vision to reach hundreds of thousands of children through an army of certified instructors who teach life-long skills and to help them understand what it truly means when we say that we like to cook and eat Real Good Food.
I hope it is your joy too. Come join us and make a difference!